Clik here to view.
Astigu tights black-up for provocative minstrel-esque ad campaign
Blackface or a clever marketing campaign? Imagine a female minstrel show with svelte legs and you might have the right image of this Astigu, a Japanese tights brand. The ads feature 11 good-looking...
View ArticleClik here to view.
Fashion show held inside Keio Inokashira Line train in Tokyo
Been there, done that. Sometimes it seems that fashion has little new left to offer. But then along comes another neat innovation that proves you wrong. Fashion models strutting their wear down a red...
View ArticleClik here to view.
Hostess culture magazine Koakuma Ageha closes down
The end of an era. Hostess culture magazine Koakuma Ageha will cease publication in the wake of the bankruptcy of its publisher, Inforest Publishing. The title first went on sale in October 2005 under...
View ArticleClik here to view.
Gyaru magazine egg closes: Is gyaru fashion culture on the way out?
Following the high-profile end of hostess magazine Koakuma now comes the closure of egg, another magazine that was a symbol of 1990′s and 2000′s fashion for teenaged and twenty-something females in...
View ArticleClik here to view.
Monomane Make-Up: Zawachin and “impersonation cosmetics” makes copying...
Do you remember in the 1990′s when everyone wanted to have Jennifer Aniston’s “The Rachel” haircut? Well, right now in Japan girls are also trying to copy a look. Nothing new in that, except this...
View ArticleClik here to view.
UTme! lets customers design own Uniqlo UT t-shirts on their phone
UTme! is a new service by Uniqlo, the Japanese apparel retailing chain with its sights set on world domination. UTme!, as its name suggests, lets consumers design their very own UT t-shirts. The...
View ArticleClik here to view.
Where to Buy a Kimono Without Breaking the Bank
This article by Yulia Mizushima first appeared on Tokyo Cheapo. Some outfits never go out of fashion. Kimonos are a prime example – they’ve been making people look elegant for centuries. These stylish...
View ArticleClik here to view.
Colombian embassy in Japan holds origami fashion show at Tokyo’s Roppongi Hills
The Embassy of the Republic of Colombia in Tokyo put on a show for shoppers at the Roppongi Hills on a summer evening this week. These models performed in a fashion show wearing dresses and other...
View ArticleClik here to view.
GU opens at Shibuya Parco with new GU Fitting service, lets you try out...
UNIQLO’s spin-off casual wear brand GU has opened a major new branch at Parco Part 3 in Shibuya. In fitting with its name GU — pronounced “gee you”, a play on the word jiyu in Japan meaning “free” — a...
View ArticleClik here to view.
Zoo Jeans see lions, tigers and bears “design” denim clothes for zoo charity...
We’ve already seen the Animal Face Pack, which took animals from Tokyo’s famous Ueno Zoo and turned them into beauty tools. Now how about taking this fashion idea even further? Zoo Jeans [sorry, link...
View ArticleClik here to view.
Scotch Kousaku by Sumitomo 3M: Kids make paper clothes online, design by...
Sumitomo 3M has created a special website for creating fashion items online, controlled by the volume of your voice. The “Scotch Summer Holidays Family Kousaku Paper Fashion Kids” (or just Scotch...
View ArticleClik here to view.
Wearable Clothing by Urban Research virtual dressing room vendor lets you try...
Wearable Clothing by Urban Research is a virtual dressing room interactive digital unit was recently installed for a trial run in Ikebukuro Parco department. The fashion brand Urban Research created...
View ArticleClik here to view.
Toyo tire tread marks inspire Japanese yukata fashion
Toyo Tire and Rubber Co., Ltd. has created a series of yukata based on the tread designs of three of its tire products. Here are what the Toyo tire tread yukata look like, modeled by Toyo employees....
View ArticleClik here to view.
Sweet viewing? Q-pot and Sharp create Melty Chocolate TV
The fashion accessory brand Q-pot, known for its chocolate-themed products, has got together with Sharp to create a special limited edition Q-pot. Melty Chocolate TV, which it is selling exclusively...
View ArticleClik here to view.
Underwater Knee-High Girls plus: a photography book devoted to ladies in...
The first one came out in July 2013 and caused quite a stir. Now comes the follow-up. “Suichu Ni-so” (“underwater knee-high socks”) is a photography series by Manabu Koga devoted to — you’ve guessed...
View ArticleClik here to view.
Issey Miyake celebrates anniversary with Mt Fuji pleats skirt, Otafuku t-shirts
Mt Fuji, being not only the tallest mountain in Japan and also a symmetrical beauty of nature, has always lent itself to being a motif for artists and designers to exploit. Perhaps starting with...
View ArticleClik here to view.
Optical: a new fashion magazine in Japan devoted to wearing glasses
It’s official. Having glasses is cool. Japan has long regarded glasses and eyewear as serious fashion items, which is why companies like Jin and Zoff go to great efforts to market their products in...
View ArticleClik here to view.
feast by Gomi Hayakawa: Video game-themed fashion show for lingerie brand for...
Less is more, as they say, and beauty comes in all shapes and sizes. These two truism perhaps best sum up one savvy project by a talented fashion design student who has found success already at a young...
View ArticleClik here to view.
Yumetenbo plus plumprimo: A new Japanese fashion shopping app for pocchari...
Japanese women are known for being on the slender side but beauty of course comes in all shapes and sizes. As such, we have seen a shift towards a greater mainstream acceptance of larger ladies in the...
View ArticleClik here to view.
The Snap Up by en route, a crowdsourced fashion show on the streets of Tokyo
Last month United Arrows’ en route brand ran a special “crowdsourced fashion show” on the streets of Omotesando and Harajuku. In the words of Contagious.com, The Snap Up campaign saw “fashion brand...
View Article